The Incident Commander B. 3. An important part of your role as a PIO is to communicate with your community before something happens. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. 3 Step Guide for Assistance. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. It will keep you focused and is the foundation for evaluating your campaigns success. Include email addresses and Internet sites for the media contact. What is happening in other areas? The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. You need to write to your audience. Its not complicated; its very easy for them, which makes for better reporting. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. The role of the pubic information officer. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. endstream endobj startxref FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. wA{)K+Xk80538L``V[mvWS|?9U7 Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. FEMA IS-29: Public Information Officer Awareness Answers. 4. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. It provides a framework for people from multiple agencies to work well together B. For example, you can post videos, use social networking sites, and/or create a blog. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Technology has a great impact on your ability to manage the message. Please note that the is program now requires a fema sid to be used instead of your ssn. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. A media pool: Note: Media pools can cause disagreements among the media. (Unit 4), Apply public information techniques to a 5% scenario. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. The good news is that preventing heat related illness is easy to do if you just use common sense. List the skills needed to be an effective PIO. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. Public Information and Warning . This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Sit on your coat tail to keep your jacket from riding up. 1955 0 obj <>stream The following table shows what you need to provide for a television story, the advantages of television, and its limitations. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. 18. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Describe the role and function of the Public Information Officer (PIO). According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Time will also impact the shelf-life of your campaign. They focus on specific issues or programs to move the public to take action. . Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. It can be taken alone or before Basic Public Information Officer Training (G290). Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. (Incorrect), John enjoys boating, swimming, and fishing. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). The Governor is continuing to monitor the situation. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. They can be used for personal networking, professional networking, and sharing public information. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. C. Identify all the news media covering the area. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. C. will transfer to a planning position if no media covers an incident. (Unit 2), Describe the types of written products used in public information activities. What actions and resources are being used to achieve the objectives? Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. Evaluation is crucial for judging the effectiveness of a public awareness campaign. 'Ss S>*2MbX^f T;)D2Dt `NY"`~XH@P ` Sound bite B. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Students also learn message development and . The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. . Now that you have some tips for better writing, lets look at how to write a news release. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. This course can provide a basic understanding of the PIO function for those new to the position. what is role of public information officer in fema? You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Did the message reach the targeted audience? NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. For highly technical information, it might be best to prepare a credible subject-matter expert to present. News releases should adhere to the Associated Press (AP) Stylebook. @8'_= J J0 PIOs need to have a complete understanding of the community's demographics in order to: A. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. This training focuses on both parts of the equation. Always connect with the Incident Commander before making any statement to the media. What are people in your community concerned about? Grab the attention of your readers so that they will continue reading. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard.
the role of the public information officer fema