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I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. These are marketers who are usually really good at this stuff like really good. Hello, my friend. Wheres the tension there? We take this for granted as creators, as publishers, and as networks. Have you had conversations with Spotify about making stuff exclusive? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Our business affairs team is busy and accounts for a lot of our growth. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You just saw it happen. It hasnt yet hit this moment of reverse-engineering from the platforms its on. Five Stars. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Broadcast radio is a mass-reach medium still today. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Ron Burgundy! Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Theyre just trying to grow their audience while youre selling the ads. See omnystudio.com/listener for privacy information. Up or down on NFTs? Oh, its right here. You brought up SEO. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. We're the Film Fanatics. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! In fact, it was always there, but now it has exploded. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Yes, of course we are. How do you account for that? The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. But that maverick approach has included some controversial steps as well. They had seven or eight podcasts that they were making. Well, we have over $100 million a year in broadcast radio marketing. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We all are. Associate Producers: Anna Hossnieh and Sophie Lichterman. You have an ad load that is light. Does that worry you? It has brought in underrepresented creators like nothing else weve done. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Anderson .Paak agrees to do the podcast. In my opinion, I dont think we would be where we are as an industry otherwise. Thats driven most of our growth in podcasting over the last two, three, four years at the company. Will Ferrell has started a podcast as the character he played in the movie of the same name. Yeah, we do too. Its really that simple. Do you convert people to Apple Podcast or to Spotify? I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. Heres a funny anecdote. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. It was a smart move on their part to buy a company like HowStuffWorks.com. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . ChatGPT will eat us all. Are you open to video? The newest mass-reach media just happened, and it is called podcasting. Its an audio medium. Ill end on this. The creator and the ad-serving publisher, in our case, are in total control. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. We havent even discussed the trust issues that are very real on social media. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. One is really good companion content to a lot of the shows theyre making for Netflix. One hundred and twenty million a month? To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. I think weve said this publicly. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. There has never been a moment in the company that we were sidelined or deprioritized. We try to organize them into slates that have EPs and producers on top of them. Were a very good partner with creators. Find ratings and reviews for the newest movie and TV shows. You should subscribe to it. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . Gmails client-side encryption is now available to more businesses, Whoops! In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Eighty million a week is the more interesting stat to me. Hes like, I want to get as much audience as possible. LOTS of podcasts have ads okay? We are interested in video. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. The way to do that was to create two segments in our company. Make more shows, make more great content, and level up the stuff that youre doing.. A bonus episode that somehow escaped the vault. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. I just dont see it fixing anything thats broken. Then if they want to, we launch their podcast with iHeart Podcast Network. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Its also how we got here. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Its just like life. Last year when we were all in this room, we could not stop talking about Spotify. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. Join America's favorite . Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. Thats my only fear with video. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. There is nothing broken in the podcast distribution and monetization model today. So now its digitally infused, data-infused listening that they can target digitally. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Are you saying, Its actually billions of podcast impressions? To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. Is that part of your business affairs team, just selling the IP out? The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Its why we widely distribute. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Everyone does it. It didnt go well for him either. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. I end on this team because its very important, we have our business affairs team. That's it. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . Our job was really simple. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Fair enough. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Its not a huge focus for us. Itd be like being able to walk away with your channel. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Think about that for a second. We have a whole newsletter for podcasters. These are objective truths. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Its good content. It sounds like you have things figured out, that you have confidence in your business. You brought up your numbers, so I have to ask you about them. Youve been more or less anti-subscription. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Its three guys who are hilarious and fantastic. Yes. This has made podcasting different. Youve never bought downloads to run game ads? Or this will be a business in and of itself, and thats fine too. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. We all did it. 2023 Big Money Players and iHeartPodcasts. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Ninety-five percent. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast.

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