Along with the over representation of blacks, theres a ton of people of color from all races in most ads. Firms can address these issues as the economy . Fake green and inclusion narratives? It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. The dilemma we face with reparation, is that when someone feels wronged, and they choose to remain bitter, no amount of apologies and reparations will ever suffice. Im pretty sure we have the George Floyd BLM protesters to thank for this. The organizations (both foreign and domestic) behind this arent even attempting to hide their intentions anymore. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. A digital billboard in Times Square lights. And that white mans burden schtick is tired old racist pap. . I could give hundreds of examples, but a couple of recent examples jump to mind. Which we all know is no where close to being true! I think it is multifactorial but I see globalist propaganda as the main force. Eventually this transformed into the black sidekick or partnerand then eventually the white male lead was replacedand Will Smith and Denzel Washingtons son became the lead. Katie Drews, Avenica, 12. We arent being displaced both figuratively and literally by Canadians. As for myself, they are missing their mark because I dont watch the commercials anymore I see nothing recognizable in them. There are WAY TOO MANY FOLK EARNING their LIVINGS! What is driving this discrimination? Now I cant tune out. Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. All combos you can think of. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. Its not from the big companies and not network or mainstream cable providers. His point was that typically black people arent into stuff like hiking, camping, backpacking, canoeing..those kinds of pursuits. And it is almost assumed at this point that every other couple is either interracial or gay. I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. Together, the masculine and feminine complement one another in ways that only nature could have devised. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. Yep. And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. Makes no sense. Because of course, white men are the only ones who ever mansplain. I blame them for many of societys ills. We were told that race could and should be used as a tie breaker when choosing between two otherwise equal job candidates. Not like I am an advocate for blonde men or anything but more just an observation. https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. The rich profit from the loss of our young. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. Sadly, its just one more example of advertising professionals being crap at their jobs, as half-hearted efforts like this fail miserably to engage or connect people or pass the smell test with anyone. Why not call it like it is and show people for their real culture in commercials not this forced crap that they throw upon us. It was well past time for someone to say something. And when Serena lost her her third round match to an oppononet who played spectacularly, to see the tournament director rush out to cater to Serena immediately after match point; to see the camera cut to and stay on Serena for minutes after the match instead of showing the winner; to hear the commentators gush over Serena before saying anything about who just won; to see the media throw a microphone at Serena right away this is all going a WAY too far. But in sum, they were extremely sinister. Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! So much for fairness and tolerance, yes? At last, just recently, it seems that people are pushing back. And therefore will feel comfortable buying products from companies that support diversity. They earn the most per capita and have the highest education by race. And yeah, all this emasculating of males is clearly entirely the fault of the feminist movement I detest these kind of women. Well, the fair-minded ones do, anyway. And this blantant overrepresentation is not limited to TV commercials. A voice of reason on the net? Its true. Thx again for bringing me back to the reality of the situation. I just dont think theyre really selling products anymore. Think about the inherent diversity of your end consumers and work backward. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. Thats a pretty good take, Anonymous. Hi, Robert. :p. Scratch Duck Duck Go. Married to blonde white models. dumb commercials are not necessarily a bad thing. Why wouldnt you show more people that look like the ones consuming your products? Love your post, Kinchan. As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. I am a middle aged white woman. I could go on. When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). I never believed one could make chicken salad out of chicken poop, but obviously those individuals making TV commercials believe it can be done. Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. It seems like the kind of thing that should reach a more nominal ratio in time. Expert Panel, Forbes Communications Council. In Europe they didnt have a problem with a blonde male lead who was strong-looking. A group of atheistic supporters of chaos to brainwash and control all human society. They are a very loud and sometimes violent minority. Well, I was so upset that I decided to fight fire with fire. But for what I think is the real reason, I would suggest that everybody read American Marxism by Mark Levin. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. Witness The Daily Wire getting into the shaving razors business to combat woke Harrys and Gillette; the intense backlash against Disney for opposing Floridas Parental Rights in Education law, which prohibits classroom instruction on sexual orientation and gender identity for students in kindergarten through third grade; and the huge 35% drop in the stock price of Netflix this week as more than 200,000 subscribers canceled their subscriptions. Totally agree. What she/he is doing to womens college swimming is a travesty!! Now that you are aware, youll start to notice it yourself. These advertisers are scumbags and people should boycott the products that theyre promoting!! Or men like my husband who isnt lazy and isnt a criminal? To validate their superior socioeconomic positions above us of course. Yikes. Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? I havent had a commercial audition in months. Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. But, neither are other labels in society. watching youtube just nowNavy Credit Union commercialno white males2 POC males and an Asian lady. Youre right, Zan. Generation to generation. The irony is, as Im trying to do work for regional brands, our demographic is mainly rural ranchers and small business owners. An example. And no wonder. Tokenism is real. My blood pressure increases every time I (try to) shop online (Target, Marks & Spencer, etc.). But again like me, their assets were all in their land. Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. Reminds me of Hitler in the 1930s brainwashing the German population. Hollywood was not interested in making films with such men as leads. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. They did this by acting white, wearing white clothing styles, talking with a white dialect, and going to piano recitals. That is my decision and I am very happy about it!! A solution might be to use No actors! Mostly white men. I keep my business behind closed doors where it belongs!!! I had commented a while back, stating that it was something that weve noticed increasing over the past several years. I remember a commercial for some years back showing a husband so stupid, he couldnt even go to the grocery store without constantly calling his wife, even when the cashier asked paper or plastic. I dont remember the advertiser, only that that commercial totally pissed me off everytime I saw it. Change is needed, but where should it begin? But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. I also firmly believe my feedback would get screened out by a cube dwelling liberal. However, 90% of those are Asian and hispanic interracial marriages. Theyre just trying to make them appear as white families. Thank God I tape everything so I can fast forward so I dont have to watch this crap. Spot on! I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. They were landed, like me. Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. Your article was on the top page of my search but it was on DDG. Thank you, Jo! New Jake is the obvious example in advertising, but examples abound in other media, from film and TV to comic books. I hear you. The healthy choice, I think, is to get off of social media. Mainly in the USA is Black pushed so hard. Mostly white men. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. I was thinking about doing the same thing its definitely a lot easier than setting an email to each individual company that portrays blacks and commercials being Superior over white guys are made to look like total buffoons and inferior to blacks. Thighlander, I think you and I have been reading similar things and doing similar research. I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. Like what happened with that BLM founder after she bought four million-dollar homes in L.A. Holly Chessman, GlowTouch Technologies, If your communication aims to connect with a diverse demographic or subculture, make sure the messenger reflects that target. I noticed the shift in black over-representation all the way back to the Obama years. I wont even try to mask my disdain for Nissans horrible Hollywood sales event ads, although I would like to lampoon them with scenes from 1963s Charade. You raise a good point about female representation, Stephan. If the general public only knew how creepy, manipulative, and destructive he is . not what we are seeing on TV. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? I usually watch Restaurant Impossible on Thursdays, but now after seeing coming attractions from the last two weeks, and coming attractions of him helping only all black restaurant owners, I will stop watching until he puts white people back on his show. Everything is about what I FEEL LIKE or I want.. Hollywood is not making art at all anymoreits all social engineering propaganda. Their leagues are 75% black wheres the diversity on their sports.Really now. That equates to about 3% of the poster images. In the UK, white people make up 82%, black people, 3%. . You can search our content library for case studies, research, industry insights, and more. Over the past few months, its been out of control. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. If you notice, the actors playing Bond have gotten shorter and less masculine over time. Thanks for sharing your comment and Im glad you liked the post. But modern Disney is very different. At the end of the day the only ones who really care are probably actors who no longer get called for commercials. Forced diversity is not working for me. Fake advertising, Bob? It is refreshing to see an advertisement showing an all white traditional family. Thus, transforming it into whatever ad execs need to do the tick the box for corporate. And everyone suffers. It is Hispandering plain and simple and it is insulting to Latinos. Well, Robert, I think youre exactly right. Everybody knows black people dont go hiking in Sedona and the Grand Canyon and go skiing and mountain biking and four wheeling, and their households never look like the ones on TV theyre filthy and full of rage and violence thats where their kids learn it and grow up to be criminals! Shame on me. The majority of emcees of tv shows are black, awards shows are hosted by blacks and the presenters are mostly black. find one blue eyed blonde male on tv or movies anymore. I can live my life freely and am never required to participate in anyones cause, no matter how righteous its considered. Any day, science will enable a human to have a litter of kittens. In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. Etc. With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women. Do black people love hockey? Its going to have an impact on how people vote. Of course posters, marketing, etc would be mostly white if the country was mostly white. So insulting. Most nights I could barely stand five minutes before pulling the plug. They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. Hit them where it hurts their profit margins and tell them why youre leaving. But unfortunately, Big Tech doesnt want us to. Cameron Conaway, Solace, 6. Thanks for taking the time to say it! In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. Absolutely no hint of animosity between their privileged children (dressed so nicely) and the parents. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. Thats perfectly normal! Woke companies like Mars are way ahead of you, having already revised their M&M candy characters to reflect a more dynamic, progressive world.. The problem as I see it is that black people are the most racist people there is. And the fact that they are over playing the number of gay & transgender people by making the percentages of races & genders in these commercials much higher in numbers than they actually are. 5. Multiracial images. However, they are 14% of the population and commit about 60% of all murders in the United States but that is somehow not talked about or depicted on tv.
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forced diversity in advertising