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Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. BTS always seem to do better and better after each comeback, especially on the charts. K-Pop's wide appeal across Asia is due to several factors. Then you can access your favorite statistics via the star in the header. Japan, the second largest music market after the United States, has a massive K-Pop following. The Western Hemisphere: K-Pop Consumption and Engagement. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Here for the Music. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Show publisher information In, Korean Foundation for International Cultural Exchange. The ratio of female and male fans who buy girl group albums Spanish tracks and collaborated with local artists. Success! The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. Why K-Pop Marketing Strategies Are Taking Over - The Influence Agency So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. How K-Pop Stans Became an Activist Force to Be Reckoned With Audiences who are 45-54 years old make up 7% of traffic to the site. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. 73 Music Industry Statistics: 2020/2021 Facts, Sales - CompareCamp.com The Civic Hijinks of K-pop's Super Fans | by wishcrys | Data & Society You need at least a Starter Account to use this feature. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. Statista. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. Participation is voluntary and all information is confidential. This is consistent across both Instagram Followers and YouTube Views. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. In the past week, they sawover 24million, more than 14,000 times what's expected. Show publisher information 9 Kpop Demographics That Will Change The Way You See Kpop Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Check your email for magic link to sign-in. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Top Asian Cities for K-Pop Here, Im using Python as the programming language. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. K-Pop in the Eye of International Fans - Towards Data Science The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Profit from the additional features of your individual account. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. to incorporate the statistic into your presentation at any time. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. February 25, 2020. 1. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Lalu, benarkah fans Kpop terbesar ada di Indonesia? Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. (image via Vivid Seats) Vivid Seats also notes . Yet K-Pop has made great strides in bridging the cultural divide. Five Kpop Games You Can Download & Play on PC for Free Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Korean Foundation for International Cultural Exchange. As for the occupation, most of them are students followed by nurses or caregivers. Learn more about how Statista can support your business. A Medium publication sharing concepts, ideas and codes. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. The K-pop Invasion: A Look At America's New, Young, Audio-Centric There are also historical and economic ties with the region. Below are the age demographics fan report for third generation K-Pop idol girl groups. K-Pops wide appeal across Asia is due to several factors. Finally, audiences who are 55 years old and above make up 2% of site traffic. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Business opportunities soon followed. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? Kpop Group Gender Balance Question : r/kpophelp - reddit Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Get full access to all features within our Business Solutions. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. From new album releases to concert coverage and beyond, we've got you covered. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. "Popularity of South Korean pop music (K-pop) in the United States in 2019." English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Please create an employee account to be able to mark statistics as favorites. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . [Online]. You only have access to basic statistics. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. 1. name in many more countries and that they will gradually continue rising even higher," CJ wrote. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. The Western Hemisphere: K-Pop Consumption and Engagement. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Screaming Fangirl. (Normal here means they fall between the two red outer lines in the graph above.) BTS's Growing Fanbase Isn't Just Teens, It's Their Moms - InStyle STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. 'They use our culture': the Black creatives and fans holding K-pop Korean Studies Center | K-POP ONLINE SURVEY - PRELIMINARY You need at least a Starter Account to use this feature. Statistics reveal genders and age groups attending SEVENTEEN - Koreaboo 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? They have no real life knowledge so they just believe and go hard for anything. It isn't just BTS fans who are this passionate. Without any further ado, please enjoy this article. BLACKPINK STATS (I/A) on Twitter Who likes BTS? A survey of 400,000 fans around the world - koreatimes But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. There was some surprises like Loona's female count being so high, 70% is really high for girl group. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Polish K-Pop fans' average age. | Download Scientific Diagram Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Spanish tracks and collaborated with local artists. Korean Foundation for International Cultural Exchange. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. K-pop fans are now even making fan videos about Anonymous itself. The fangirl:fanboy ratio at girl groups' fansigns: BLACKPINK, Red During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. If you are an admin, please authenticate by logging in again. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. A paid subscription is required for full access. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. 10 Mind-Blowing BTS Facts and Statistics | Brandwatch This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. What Kind of K-pop Fan Are You? (Updated!) - Kpop Profiles Of course, there were a. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Would love your thoughts, please comment. If you are an admin, please authenticate by logging in again. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Finally, heres come the end of this writing. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. You may opt-out by. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. 19, 2017, in Los Angeles. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? Register in seconds and access exclusive features.

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